New Santoni Boutique Shanghai - Rockbund Yi Feng

Santoni's new boutique in Shanghai

Santoni is still continuing its retail expansion towards the Far East, with a particular attention to China.

In 2011 Beijing, Guangzhou and Dong Guan paved the way through Asia to the Italian fashion interpreted by Santoni. In 2012 also other openings will follow in China and Far East.

In the lifestyle and neuralgic centre of Shanghai, from may 17th a new and important mono brand store will display the latest shoes collections by Santoni.

The set is the prestigious Rockbund Yi Feng, in the central Waitan Yan hub, core of the luxury in Shanghai, a century-old building showing in his facade all the romantic charm of its past. Spread over 5 floor with a total area of 30,000 square meters, has a modern soul and elegant design in the interior completely renovated in 2011. A top-level retail space, sheltered from the frenzy of shopping, designed to become soon a milestone for the most sophisticated and discerning Chinese guests, giving them the opportunity to get closer to the most exclusive luxury brands of the world.

In its 150 square meters boutique Santoni offers a concept characterized by exclusivity and sophistication of materials, combined with contemporary finishes. On the line to all the other Santoni boutiques in the world is characterized by the elegance of natural colors and special touch of the typical Santoni orange. The new flagship store in Shanghai promises a customized stylish shopping experience for the Chinese upper-class increasingly attentive to contemporary design and provides an ideal setting to enhance the culture of the brand focused on manual dexterity, attention to detail, the choice of materials, passion for style and elegance. Evident qualities in each of the sophisticated creations of Santoni.

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Santoni - The new logo

Very recently, something changed at Santoni. As some of you might have noticed at the Santoni website or the Online Boutique, the Santoni logo has a new look. After many years of good service, the old elegant and traditional logo can finally retire and the new logo enters in Santoni's corporate materials.

Of course the new logo is not completely different, it is just a revisiting of the old logo. With a design that is more contemporary, it is also more suitable for the women and junior collection. Two markets that are still growing each year.

Besides the new logo, Santoni also made some adjustments in de image of the advertisements. In the past, mostly it was all about the shoe. From now on, Santoni wants to show us a warmer image and more a (life)style instead of only the product.

This is all one of the steps that Santoni makes in the complete re-positioning of the brand. Very soon the Santoni Society logo will also get a make over. But untill then, please enjoy our classic logo.

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