Santoni - The new logo

Very recently, something changed at Santoni. As some of you might have noticed at the Santoni website or the Online Boutique, the Santoni logo has a new look. After many years of good service, the old elegant and traditional logo can finally retire and the new logo enters in Santoni's corporate materials.

Of course the new logo is not completely different, it is just a revisiting of the old logo. With a design that is more contemporary, it is also more suitable for the women and junior collection. Two markets that are still growing each year.

Besides the new logo, Santoni also made some adjustments in de image of the advertisements. In the past, mostly it was all about the shoe. From now on, Santoni wants to show us a warmer image and more a (life)style instead of only the product.

This is all one of the steps that Santoni makes in the complete re-positioning of the brand. Very soon the Santoni Society logo will also get a make over. But untill then, please enjoy our classic logo.

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Limited edition Leica camera by Santoni/IWC

In 2011 IWC organized an event for thier Portofino Collection. All leather straps for this collection are made by Santoni. The latest partnership of Santoni after AMG.


At this event, Leica launched a special edition camera. A limited edition of the X1 camera for the IWC watch company with special IWC "Santoni" leather and matching carrying strap. 


Production of this camera was limited to 50 pieces worldwide.

Santoni at PITTI IMMAGINE UOMO 81°

As always, Santoni was present at the 81st edition of the Pitti Uomo in Firenze. 

The contemporary experience of style is made of overturning rules, blending codes and drifting categories. Formal style softens while casual codes acquire an unexpected poise. The new connoisseur loves tradition without rigidity, and appreciates everything that is well-made. He is charmed by details and handmade techniques, but is far from posing. Santoni addresses its collection to a connaisseur free from constrictions.

The Santoni Fall / Winter 2012/2013 collection is inspired by the ever evolving concept of style. The extreme attention towards details and design, together with the research of dense and melting colors, are not new to the history of this luxury brand. The wearability of these pieces reach new extents. Versatility becomes the key word for the new Fall Winter collection.

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Santoni - New Accessories

As some of you may know, recently Santoni launched some very nice accessories. Besides the belts that match the shoes, Santoni also some other leather accessories.

All products are made with the same passion and craftmanship as usual. The collection contains nice products to maintain your Santoni shoes but also nice accessories to make your life better. For travel there are lots of bags that will transport your Santoni shoes and clothes in style. Other products you might like are a iPhone case in different colors or a nice leather iPad case. Even some nice coats are available, an idea from Giuseppe Santoni himself.

All products and accessories are available online at shop.santonishoes.com

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Santoni's shoe care secrets

Santoni's seven secrets for keeping your shoes looking beautiful:


Every work of art is an expression of love, research and technique. Our shoes are authentic works of the shoemaker's art and like any valuable item should be treated with great care. By following just a few simple rules the technical and aesthetic qualities of your shoes can be conserved over time. Below there is valuable advice for the correct upkeep of your Santoni shoes:










After wearing, let your shoes air out. Help your shoes to keep their shape by using our shoe trees made exclusively of cedar wood. Clean your shoes without removing the shoe tree: this will assist you in cleaning them more thoroughly.

Treat the leather only with excellent quality leather care products. Creams with high wax content nourish the leather and slow down the ageing process. Never use water repellent products as they will damage the colour of the upper, as it has been aged by hand. Use the creams frequently and in small quantities, on just cleaned shoes.

The most appropriate creams are the ones that are closest to the colour of the upper, up to one tone lighter: never use a darker coloured cream. We recommend Santoni cream and polish. Your favorite Santoni store can advise you best.

The neutral polish should be used occasionally and for cleaning only: there is a risk of hardening the shoe leather, causing cracking. Use it on the sole and on consealed parts.

After carefully dusting the upper, appy the cream with a cloth and make sure to let it dry for a few minutes. You can then polish, using a brush with soft bristles (a horse hair brush is best), preferably with the shoe tree still inserted. We recommend testing the product on a consealed part of the shoe, such as the tongue.

For suede shoes or shoes with suede inserts, only rubber bristled brushes should be used: to remove any spots you can use fine (type 00) sandpaper, followed by the rubber bristled brush to push the nap back in the right direction. Warning: suede can lose colour when it comes into contact with liquids or solvents. Avoid immersing suede products or machine washing them. Clean any stains using a damp sponge, taking care not to spread the stain.

Never use self-polishers which are quick but quite damaging, nor iron bristles (which raise the nap excessively). Also it is best to never use direct heat to dry your shoes, as the leather can dry out and crack. Store your shoes out of direct sunlight. All leather parts of the shoe (sole and welts) should also be treated with creams, to ensure their greater durability. Use the original dust bags to transport the shoes when travelling. Avoid transporting polish during summer: the natural waxes become more fluid due to the heat and they may leak. A brush and a cotton cloth should suffice.


As these are products which have been aged by hand, there may be a slight difference in the colour tones between one shoe and the other; this is due to the fact that the leather does not always absorb the various steps of the ageing finish applied to the shoe in the same manner.


You can find al sorts of shoe care products in the Santoni Online Boutique


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Source: www.santonishoes.com